Short Course Creative Director

This course is structured using a balanced mix of theoretical modules, workshops and practical exercises. The central idea behind all the components is to raise participants' awareness and improve their overall creativity so that they can produce the most impactful, unique and coherent series of images.

A cross-disciplinary project will be presented on the first day of the program. Students will receive a brief from their client asking them to organize a photoshoot in two steps:

• Day 5 of the program: presentation of the organization of the photo shoot with a detailed approach to all the elements to be integrated. Each presentation will be made in front of all the participants, so that each student receives constructive feedback.
• One week after the end of the short course: students will have 7 days from their presentation on Day 5 to complete their photo shoot. A choice of 3 photos must be sent to their instructors. A final critique will be shared with the students during a live debriefing session, and a professional print of the selected shoot will be sent to all participants.

Award/Certificate: Private Professional Training Certificate jointly delivered by IFA Paris and Make Up For Ever.

The online program takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

2 weeks, from Monday to Friday, from 10 am to 5 pm.

Orientation
All stakeholders are required to be present for the orientation session. The objective is to ensure that each lecturer will present its component. A detailed explanation of the project with a brief will also be carried out.

Fashion Culture
Throughout history, in public situations, dress has had more than a protective function. It is a principal means of identifying the status of others and positioning oneself in the culture. Many aspects of identity: age, ethnicity, gender and sexuality, class, work occupation and rank, level of earnings, religious beliefs and political affiliations are signaled silently by clothing, fashionable adornments and bodily expression and grooming. During the Fashion Culture module the students will learn about dominant and sub-cultures and their attitudes to dress and behavior in society at specific moments or places. In addition, a section of the module will be carved out in order to introduce the students to the history of make-up as an introduction for the Make-up Forever part of the course.

Trend Workshop
The future is important to everyone. The forecasting business has become a large and significant industry for decision-making and success in discerning trends that can be worthwhile to support. This module sets out to explain the issues through case studies and game-changer situations, demonstrates the communication tools and approaches that are used by the fashion industry to evaluate opportunities, threats and new styles and influences. It summarizes the theories of demand and forces of change, the best practices and the critical analyses needed to determine worthwhile investments. By the end of the study the student should have a good understanding of the occasions and need for research and market intelligence research methods for gaining insight into important trend scenarios and useful competitive perspectives.

Styling Workshop
In this interactive workshop students will be given a creative brief and assigned a specific silhouette, a theme and a trend report. They will need to mobilize the competencies and skills acquired in the previous fashion related modules in order to construct 3 specific styles illustrating the directives proposed by the creative brief. In order to construct their styles students will have at their disposal outfits previously developed by the students of IFA Paris.
Racks will be available so that students will choose the specific outfits they would like to use.
Models will be present for a first fitting.

Garment & Composition
During this module students will be introduced to the category types and names of various sorts of clothing, styles and materials used for men’s women’s and children’s wear and for sportswear, knitwear and lingerie. You will learn how the technical production and parameters of clothing differ and require careful specification and controls during manufacturing for costs their social uses and sometimes for legal reasons. You will appreciate the key points where garments may differ in silhouette and details for occasion, fashion, size or other reasons. You will deepen your appreciation of the variety of elements involved in clothing production.

Creating a Make-Up Design based on the brief of an Artistic Director
The objective of this module is to understand how to develop one’s creativity while following a creative framework as communicated by an Artistic Director. After following an extensive demonstration of techniques such as brush strokes, shadings, graphic lines…etc. Students will practice in groups of 2 under the supervision of a chief make-up artist.

Shoot, Review, Retouch
In this module participants will discover the principles behind the proper handling of an SLR Digital Camera with the help of a professional photographer. After a theoretical introduction of the optical components and shutter mechanisms of a single reflex camera, participants will focus on the coordination of the use of the camera with the different types of lightings utilized by professional photographers. During the follow-up sessions a graphic design lecturer will introduce the students to basic functionalities of the Adobe Suite with a particular emphasis on Photoshop.

IN&OUT Shooting
Understanding how a camera function is important but nothing is as essential as the real practice. IN&OUT Shooting gives the trainees the opportunity to practice what they have learnt by exercising their talents as photographers. The module will be split into 2 sessions:

• Indoor Shooting, to understand the components of a photoshoot done in a studio environment.
• Outdoor Shooting, to discover the complexity of light adjustment and complexion enhancement when dealing with factors outside of the photographer’s control.

Crafting a Visual Editorial Concept
This module will give participants the opportunity to see how a shoot is done with the presence of the different stakeholders: make-up artist, hair dresser, stylist and photographer.
In anticipation of this module students will be asked to do a research and develop an inspiration board as well as a brief for the make-up artist on set.
They will first observe how the main stakeholders interact with each other in the concept of a predefined case study. Then they will need to take over as Artistic Director as mock-up for their final presentation.

The Mode Challenge (Done with Make Up Forever Academy)
The culmination of the training will be reached through entering the participants in our own mode challenge. They will devise their own creative brief and implement each component of a fashion shoot as follows:

• Presentation of a brief digital mood-board reflecting the theme chosen
• Selection of outfits in accordance with the theme developed
• Development of a specific make-up style to be personally executed on the model assigned.

Provide the photographer creative directions in order to complete a fashion shoot of the selected outfits.

The Challenge will end with individual debriefs given by each instructor participating in the training.

• Recommended level of English is IELTS 5.5 (to fully understand and follow the course). The IELTS certificate is not required, but we just want to be certain that you will be able to comprehend the course.
• Min. 16 years old (Paris, Istanbul) and 13 years old (Online)
• Interest in creative direction for fashion

Documents to provide (in English or translated to English by a certified translator):

• Fill in the online application form
• CV/Resume
• Copy of passport
• Passport photo