Postgraduate Degree Fashion House Creative Direction

Teachings

The 4th year courses are common to all specializations. Their aim is to establish common fundamentals to reconcile commercial and creative challenges.

The program's innovative teaching approach is based on the concept of teacher-student interaction. The program is organised to mimic the environment of a fashion studio. The student is responsible for defining and respecting a progress plan comprising deliverables. At each stage of their work, the teaching teams help them to move forward, overcome difficulties, explore new techniques and strengthen their own creative positioning.

Teachings

This module is a cornerstone of the program, crafted to help students discover and refine their unique creative voice as future creative directors. It encourages self-exploration and innovation. Through hands-on projects, collaborative workshops, and mentorship from industry leaders, students will learn to articulate their vision, develop compelling design narratives, and lead creative teams effectively.

The first studio is a dynamic workshop designed to teach students how to critically assess and provide innovative strategies for revitalizing and rejuvenating a fashion brand. Through hands-on projects, students will learn to analyze brand identity, market positioning, and consumer engagement. The workshop emphasizes creative direction, exploring techniques for refreshing brand aesthetics, storytelling, and marketing campaigns. Guided by industry experts, students will develop actionable plans to breathe new life into established brands, ensuring their relevance and appeal in a competitive fashion landscape.

The second studio is an immersive workshop designed to teach students how to direct the preservation of fashion heritage while positioning a brand as a contemporary player. Students will explore the rich history and cultural significance of a fashion house, learning how to leverage this heritage in modern branding and marketing strategies. Through hands-on projects and critical analysis, participants will develop innovative approaches to integrating historical elements with contemporary trends, ensuring brands remain relevant, competitive and creatively edgy in today’s market. This module equips students with the expertise to balance tradition and innovation in the fashion industry.

The third studio is an intensive module designed to help students effectively manage and resolve image issues for fashion brands resulting from PR scandals. Through a combination of theoretical frameworks and practical exercises, students will learn strategies for crisis communication, brand rehabilitation, and reputation management. The module covers topics such as media relations, social media management, stakeholder engagement, and ethical considerations in crisis scenarios.

The fourth studio focuses on transforming a fashion house collection development to align with sustainable standards. Students will learn to integrate eco-friendly materials, ethical production processes, and sustainable design principles into their creative practices. The module covers critical topics such as life cycle analysis, waste reduction, and the impact of fashion on the environment. Through practical projects and industry collaborations, students will develop strategies for implementing sustainability initiatives within fashion collections, fostering an innovative approach to environmental responsibility in the fashion industry.

The fifth and last studio investigates the integration of technology solutions within the creative direction strategies of a fashion house. This module delves into the intersection of fashion and technology, exploring innovations such as AI, virtual reality, and digital design tools. Students will learn how these technologies can enhance creativity, streamline production processes, and transform consumer experiences. They will develop the skills to strategically implement tech-driven solutions that align with and elevate the creative vision of fashion brands.

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for the creative direction of a fashion house.