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Postgraduate Degree Fashion Entrepreneurship – Design Major
- Available in: Paris and Istanbul
- Language: Full French or Full English
- Duration: 2 years
- Cooperative Education: French Language Only
- 120 ECTS
- Next intake September 2025
Our PG Degree in Fashion Entrepreneurship - Design Major is tailored for fashion designers who dream of launching their own brand and producing their own collection. This specialized program combines your creative flair with essential business acumen, equipping you with the tools and knowledge to turn your fashion vision into a thriving fashion venture.
This program features an innovative inverted pedagogy that puts the students in charge, giving them large autonomy. Students actively develop their own collections and seek guidance from lecturers as needed. The PG Degree Fashion Entrepreneurship - Design Major is structured around thematic workshops.
While sharing some core business modules with the MBA Fashion Entrepreneurship - Tech Major program, this specialization offers dedicated workshops for design and development, enabling students to experiment with new production methods and bring their creative visions to life.
Learning Objectives
- Develop Innovative Business Models and Brand Strategies: Students will gain the expertise to create and launch fashion brands by designing innovative business models that align with market opportunities, leveraging strategic brand development, creative storytelling, and entrepreneurial insights to build successful and sustainable fashion label.
- Create Fashion Collections with a Venture-Oriented Approach: Students will learn to design and produce fashion collections with a strong focus on venture creation, using advanced design techniques, agile production methods, and market-driven insights to create collections that are both creatively impactful and commercially viable.
- Drive Strategic Growth and Market Positioning for Emerging Enterprises: Students will master the art of scaling and positioning fashion brands with a startup-driven perspective, using data-driven strategies, digital marketing, and global market insights to build and expand new fashion ventures that thrive in a rapidly changing industry.
- Embed Sustainable Development into Scalable Business Ventures: Students will learn to embed sustainable practices and ethical principles into the foundation of their fashion businesses, ensuring that their ventures are not only socially responsible and environmentally conscious but also positioned for long-term growth and industry leadership.
Postgraduate - Year 1
The 1st year courses are common to all specializations. Their aim is to establish common fundamentals to reconcile commercial and creative challenges.
6-month internship or cooperative education (French programs only)
First-year highlights:
- Partnerships with companies to organize battles and masterclasses
- Personalised support
- 6-month internship
Creative Processes
This module grouping is designed to enhance students’ creative capabilities. It focuses on nurturing innovative thinking and artistic expression through various stages of the fashion design process. By studying contemporary and historical influences, participating in workshops, and collaborating on design projects, students will develop a unique creative approach and gain the skills to bring their fashion concepts to life.
- Contemporary Creativity Analysis
- Creative Process Workshop
- Digital Design Workshop
- Fashion Inconography & Styling
Business Development Processes
This module focuses on the innovative processes involved in developing and launching successful fashion ventures. Students will learn how to identify market opportunities, create compelling business plans, and implement effective strategies for growth. Emphasis is placed on fostering creative thinking and problem-solving abilities to drive innovation in product development, branding, and marketing.
- Business Planning
- Smart Supply Chain System
- Intellectual property
- Branding
- Distribution
Production
The Production Processes in Fashion module grouping focuses on providing a comprehensive understanding of the manufacturing processes in the fashion industry. This module covers the entire production cycle, from concept development and material selection to garment construction and quality control. Students will explore innovative production techniques, sustainable practices, and the latest technological advancements in fashion manufacturing in order to develop their own collection.
- Pattern & Draping Development
- Innovative materials
- Collection Development
2 Electives to Choose From
Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.
- Luxury
- Magazine project / Media Management
- Fashion and eco-responsibility
- Entrepreneurship
- Tech
- Fashion Marketing & Management
Fashion Lab
The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.
Postgraduate - Year 2
The program is broken down into themed workshops. The Creation and Communication workshops are attended alongside students on the Brand and Collection Management specialisation. Students acquire the managerial skills needed to implement a range of fashion products intended to be launched onto a particular market. The production workshop is specific to students on this specialisation as it aims to give them the opportunity to explore and try out new production techniques.
6-month internship or cooperative education (French programs only)
Second-year highlights:
- A design bootcamp in the first few weeks to kick off the conceptualization of one’s design strategy
- A very pragmatic program based on inverted teaching methods and fashion studio environment work
- A tailored approach designed to empower every student to start their own fashion label while still enrolled in the program
Conceptualization
The conceptualization module grouping is designed to equip students with the essential skills to innovate within their collection development process The topics cover comprehensive market research techniques tailored to the fashion industry, enabling students to identify emerging trends and consumer needs. Students will learn to develop prototypes and conduct effective beta testing to iterate and refine their designs.
- Market research
- Prototyping
- Beta-testing
Startup development
This module grouping focuses on developing successful emerging designers’ businesses The topics cover essential aspects of entrepreneurship by anchoring them in relevant legal frameworks. There is an emphasis on lean startup methodologies, funding strategies, and scaling operations.
- Business Model
- Fundraising strategies
- Fashion & Luxury Retail Management
- Legal Environment Applied to Startups
Marketing
In this module grouping, students will explore cutting-edge promotional tactics, including digital marketing, influencer partnerships, and immersive experiences. The curriculum emphasizes the integration of technology and data analytics to optimize marketing efforts, ensuring that graduates can effectively navigate and influence the rapidly evolving fashion tech landscape.
- AI Powered Forecasts
- Fashion metavers
- Marketing through Influence
- Public relations
Collection Development
The Collection Development module, structured as a studio environment, is a cornerstone of the program. In this hands-on course, lecturers mentor students through the process of creating and producing a cohesive range of designs. Students will get to conceptualize, develop, and refine their collections, focusing on aesthetic coherence and market viability. The module emphasizes the integration of creative design with entrepreneurial strategies, ensuring that students can translate their vision into commercially successful fashion lines.
Startup challenge
The Startup Challenge is a dynamic and practical experience designed to immerse students in the entrepreneurial world of fashion. Participants develop and refine their business concept, learning to articulate their ideas effectively to potential investors and stakeholders. Through workshops, mentoring sessions, and mock pitches, students gain invaluable insights into the emerging fashion brands ecosystem, honing their presentation skills and business acumen.
- The Art of the Pitch
- Startup Project
Fashion Lab
The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.
Program Compliance Data
Result indicators
- Drop-out rate: N/A (1st class graduates in 2024)
- Attendance rate for certification tests: N/A (1st class graduates in 2024)
- Certification attainment rate: N/A (1st class graduates in 2024)
- Further study rate: N/A (1st class graduates in 2024)
- Rate of entry into employment after 6 months: N/A (1st class graduates in 2024)
- Rate of entry into a profession in line with certification after 6 months: N/A (1st class graduates in 2024)
- Value added by the establishment: N/A (1st class graduates in 2024)
Prerequisites:
Course duration
The Fashion Marketing and Product Development Manager course consists of a two-year cooperative education, with +/- 504 hours per year.
Classes are held in person or online and take the form of group work, face-to-face teaching, conferences, and more.
Operational objectives/Target skills
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage a team as part of the development of a fashion or luxury company
Teaching methods employed
Classes are held in person or online and are structured on the basis of group work, face-to-face teaching, lectures, etc.
Assessment methods
Oral and written assessments, continuous assessment, evaluation during project phases.
Certification type
The award of the Fashion Marketing and Product Development Manager certification. Level 7 (equiv. to Bac+5) is conditional upon validation of all the skill sets.
RNCP “Fashion Marketing and Product Development Manager ” Level 7 (equiv. to Bac+5) issued by Mode Estate – professional certification registered with the RNCP (National Directory of Professional Certifications) by decision of France Compétences on 24/11/2021 (RNCP 36047).
A verified set of skills is acquired over 5 years.
No pathway/No transfer
Accessibility
You may be interested in the possibility of enrolling on one of our programs.
Contact us so that we can provide you with all the information and advice you need: accessibilite@ifaparis.com.
