MBA Fashion Sustainability – Business Major

The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.

6-month internship or cooperative education (French programs only)

Advanced Marketing & merchandising

The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

• Strategic planning
• Distribution
• Innovative client experience
• Sensory marketing
• Branding

The fashion industry

The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

• Planning
• Finance
• Advanced strategies
• Intellectual property
• Corporate law

Fashion’s Environment

This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

• E-commerce
• Intercultural fashion
• Sustainable sourcing
• Managing a “fashion faux pas”

Two options from:

Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

• MBA Fashion and Luxury Marketing
• Media and image production
• Fashion and eco-responsibility
• Entrepreneurship and innovation
• Fashion design workshop

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Fashion media shape society and influence one's self-image as readers flick through the glossy pages of magazines or the stylish photos on social networks. This program embraces the glamour of producing fashion content (fashion weeks, photo shoots, models, etc.). At the same time, the program invites each student to think about the content they produce and distribute and the impact it has.

6-month internship or cooperative education (French programs only)

Common Base

This module grouping addresses fashion students as future entrepreneurs, providing them with comprehensive knowledge and practical tools about Sustainability, the transformation process it initiates in the field of fashion and textile apparel, and the way it can be integrated to one’s own enterprise.

• Sustainable Value Creation/ Eco-lines and Creative Design Strategies
• RSE/CSR/ DPEF/ ESG Criteria
• Eco-Design and LCA (Life-Cycle Analysis) / Impact Management / Kering EP&L / Carbon Audit
• Carbon footprint

Sustainable Sourcing Commitment

Designed as an essential, innovative, practical tool, guiding students to review, analyze and experiment sustainable fashion strategies and techniques directly at the fashion supply chain level, grounded in a real situation context.

• Organic Materials and Certifications
• Innovative materials
• Eco-Friendly Fabrics

Smart Supply Chain System

Before moving to technical aspects and matters of the sustainable fashion supply chain, students are invited to measure the positive impact of smart supply chain management and sustainable value creation in the emergence of new sustainable fashion business models. This sequence within the course practical part should arouse students’ creativity, business skills and dynamic approach of design development…while they are looking into, exploring, examining varied options of sustainable value proposition within the chosen strategy of “designing fashion for longevity”.

• Eco-innovation
• Innovative business models
• Infrastructural Foundations for Sustainable Production & Development

Textile Processing

In that segment, students move to technical aspects and matters of the sustainable fashion supply chain. Focusing on textile processing, at the bottom of the apparel production unit, they clearly review raw material processing, that is yarn production, fabric production, and identify which aspects within yarn spinning or fabric weaving or knitting can have ecological and social implications.

• Yarn processing
• Weaved Fabrics
• Vegan Leather, Non-Wovens and Alternatives

Finishes Processes

This module grouping proposes to focus on embellishment and finishing processes, a traditional step within the making of garment in the supply chain, and provides students with a state of play of the new developments concerning these processes in relation to sustainability.

• Dyeing Techniques and Technologies
• Traditional, Current and Innovative Printing Techniques
• Aesthetic and stylistic potential

Design process

Students will creation Mood Boards expressing their innovative vision of an Eco-Line and translate concepts into 3D shapes and sketches. They will integrate waste and impact management in the development of their eco-line visual identity elements.

• Creation of Mood Boards
• Story Board for Photoshoot

A renewed customer experience and role

The term “customer education” is widely used in sustainable brands’ strategies, yet it is not properly rolled-out in their operational marketing activities. A particular focus of this module grouping will be to research how to maintain customers’ excitement through innovative retail strategies.

• Curated Event Including User Engaged Experience
• GenZ and Millennials Expectations
• Storytelling

Marketing & communication

The objective of this module grouping is to allow participants to understand how to position sustainable brands competitively in their respective markets through developing a differentiated DNA.

• Market research
• Marketing Mix of an Eco-Line

Closing the Loop

Participants will look into the last part of a product’s lifecycle and will explore how to extend it or integrate it within a sustainable framework. They key question addressed in this module grouping is how to reintegrate or disintegrate creatively.

• Full Sustainability Prism
• Strength & Coherency (concept, purpose, values…)
• Products Sustainability Presentation
• Demonstration of the Offer’s Eco-Responsibility

Capstone

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture. Students are expected to detail the strategy development of an eco-line.

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Prerequisites:

• Bachelor graduate
• Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
  • English teaching language: an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
  • French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French.
• Significant professional experience in related fields preferred, but not required (internships are considered).

Required documentation:

• Resume
• Motivation letter
• Passport photo
• Passport copy for non-EU applicants and ID copy for EU applicants
• Language proficiency certificate
• Bachelor or higher diploma & transcript
• Portfolio

For more information about the application process, please visit our How to apply page.