MBA Fashion Sustainability – Business Major

This module grouping addresses fashion students as future entrepreneurs, providing them with comprehensive knowledge and practical tools about Sustainability, the transformation process it initiates in the field of fashion and textile apparel, and the way it can be integrated to one’s own enterprise.

• Sustainable Value Creation/ Eco-lines and Creative Design Strategies
• RSE/CSR/ DPEF/ ESG Criteria
• Eco-Design and LCA (Life-Cycle Analysis) / Impact Management / Kering EP&L / Carbon Audit
• Carbon footprint

Designed as an essential, innovative, practical tool, guiding students to review, analyze and experiment sustainable fashion strategies and techniques directly at the fashion supply chain level, grounded in a real situation context.

• Organic Materials and Certifications
• Innovative materials
• Eco-Friendly Fabrics

Before moving to technical aspects and matters of the sustainable fashion supply chain, students are invited to measure the positive impact of smart supply chain management and sustainable value creation in the emergence of new sustainable fashion business models. This sequence within the course practical part should arouse students’ creativity, business skills and dynamic approach of design development…while they are looking into, exploring, examining varied options of sustainable value proposition within the chosen strategy of “designing fashion for longevity”.

• Eco-innovation
• Innovative business models
• Infrastructural Foundations for Sustainable Production & Development

In that segment, students move to technical aspects and matters of the sustainable fashion supply chain. Focusing on textile processing, at the bottom of the apparel production unit, they clearly review raw material processing, that is yarn production, fabric production, and identify which aspects within yarn spinning or fabric weaving or knitting can have ecological and social implications.

• Yarn processing
• Weaved Fabrics
• Vegan Leather, Non-Wovens and Alternatives

This module grouping proposes to focus on embellishment and finishing processes, a traditional step within the making of garment in the supply chain, and provides students with a state of play of the new developments concerning these processes in relation to sustainability.

• Dyeing Techniques and Technologies
• Traditional, Current and Innovative Printing Techniques
• Aesthetic and stylistic potential

Students will creation Mood Boards expressing their innovative vision of an Eco-Line and translate concepts into 3D shapes and sketches. They will integrate waste and impact management in the development of their eco-line visual identity elements.

• Creation of Mood Boards
• Story Board for Photoshoot

The term “customer education” is widely used in sustainable brands’ strategies, yet it is not properly rolled-out in their operational marketing activities. A particular focus of this module grouping will be to research how to maintain customers’ excitement through innovative retail strategies.

• Curated Event Including User Engaged Experience
• GenZ and Millennials Expectations
• Storytelling

The objective of this module grouping is to allow participants to understand how to position sustainable brands competitively in their respective markets through developing a differentiated DNA.

• Market research
• Marketing Mix of an Eco-Line

Participants will look into the last part of a product’s lifecycle and will explore how to extend it or integrate it within a sustainable framework. They key question addressed in this module grouping is how to reintegrate or disintegrate creatively.

• Full Sustainability Prism
• Strength & Coherency (concept, purpose, values…)
• Products Sustainability Presentation
• Demonstration of the Offer’s Eco-Responsibility

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture. Students are expected to detail the strategy development of an eco-line.

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.