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MBA Fashion and Luxury Marketing
- Available in Paris and Istanbul (in-person and online)
- Language: Full French or Full English
- Duration: 2 years
- Cooperative Education: AVAILABLE FOR YEAR 1 & 2
- 120 ECTS
Our Fashion and Luxury Marketing MBA is ideal for students who want to drive innovation in the industry. Graduates will be skilled in leveraging traditional luxury marketing channels while also embracing new digital frontiers, such as social media platforms or the metaverse. They will be equipped to navigate the complex interplay between exclusivity and accessibility in today’s luxury market.
Learning Objectives
- Develop Expertise in Fashion and Luxury Brand Management: Students will gain advanced knowledge in managing luxury and Fashion brands, learning to cultivate and sustain brand prestige, exclusivity, and desirability through strategic marketing initiatives.
- Craft High-Impact Marketing Strategies: Students will learn to design and implement sophisticated marketing strategies that resonate with affluent consumers, leveraging data-driven insights, personalized experiences, and innovative storytelling to build strong emotional connections with brands.
- Master Global Market Dynamics: Students will develop a deep understanding of the global luxury and fashion markets, including consumer behavior, cultural nuances, and regional trends, enabling them to effectively position and expand brands across diverse international markets.
- Spearhead Digital Innovation: Students will explore and apply cutting-edge digital marketing tools and platforms, from social media to AI-driven personalization, to create immersive and engaging experiences that enhance brand loyalty and drive growth in the luxury and fashion sectors.
Year 1 (Postgraduate)
The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.
Teachings
Marketing & merchandising
- Strategic planning
- Distribution
- Innovative client experience
- Sensory marketing
- Branding
The fashion industry
- Planning
- Finance
- Advanced strategies
- Intellectual property
- Corporate law
Fashion and the environment
- E-commerce
- Intercultural fashion
- Sustainable sourcing
- Managing a “fashion faux pas”
Two options from:
- MBA Fashion and Luxury Marketing
- Media and image production
- Fashion and eco-responsibility
- Entrepreneurship and innovation
- Fashion design workshop
Possible internship
6-month internship or cooperative education
Fourth-year highlights
- Customising of the curriculum: The choice of two electives
- Crisis communication management project: The “Fashion faux-pas ” in collaboration with students following the Fashion Design Postgraduate Program
- Operational consulting project with a global fashion brand focusing on innovating the customer experience.
- Development of an international solidarity project with the UN's IOM (International Organisation for Migrants)
- Intercultural Fashion Advocacy Project : Understanding fashion as a tool for diplomatic relations
Year 2 (Postgraduate)
The Fashion and Luxury specialisation is designed for students who want to take on the sector's structural challenges. At the end of year 2, students are able to navigate between the exclusive communication channels specific to luxury and the widely used social networks and master innovative marketing tools up to and including the metaverse.
Teachings
Advanced Marketing & Merchandising
- Collection development
- Event Management
- Fashion Metaverse
- Marketing through Influence
- Public relations
- Events
Business of Fashion & Luxury
- Franchising & Licensing Strategies
- M&A in the Luxury Industry
- Risk Strategy in Emerging Markets
Fashion and luxury environments
- Haute couture
- Deconstructing Fast Fashion
- Showroom Planning
- Luxury Watchmaking & Jewelry
- Luxury hospitality
- Gastronomy & Oenology
6-month internship or cooperative education
Fifth-year highlights
- Comprehensive overview of all segments of the luxury industry: jewelry, fine watchmaking, luxury hospitality, oenology, and gastronomy
- Advanced business expertise developed through in-depth study of Merger & Acquisition case studies
- A dynamic learning environment that encourages students to question industry norms and think creatively
- Dedicated fashion tech modules empowering learners to harness the power of AI, big data, and emerging technologies like virtual fashion shows and NFTs to drive innovation
Advanced Marketing & Merchandising
This module grouping is building up on the competencies and skills acquired in Year 1. Students will be exposed to a variety of creative and data driven business modules. A large component of themes deals with the notion of Fashion and Luxury as components of influence.
Business of Fashion & Luxury
In this business-focused module grouping, students will benefit from a deep insight into strategies that structure the evolution of the Fashion and Luxury industries. Understanding what lies behind Merges and Acquisitions, Franchising and Licensing as well as Expansion tactics into Emerging markets are themes that will be covered in this section.
Fashion & Luxury Environments
Fashion and Luxury are made out of diverse segments. Understanding this heterogeneity is key to build a differentiating perspective and create future leaders that will break pre-conceived ideas. Students will engage in a dialogue to understand the tenets of haute couture, to deconstruct fast fashion or to analyze experiential luxury in the fields of hospitality, gastronomy and jewelry.
Capstone
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture in the fashion and luxury industries.
Fashion Lab
The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.
Requirements
- Year 1: Hold a Bac+3 in communication, marketing or business, plus experience in the fashion sector
- Year 2: Hold a Bac+4 in communication, marketing or business, plus experience in the fashion sector
Course duration
The Fashion Marketing and Product Development Manager course consists of a two-year cooperative education, with 504 hours per year (4 days/week at a company and 1 day/week in training at IFA Paris).
Classes are held in person or online and take the form of group work, face-to-face teaching, conferences, and more.
Operational objectives/Target skills
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage a team as part of the development of a fashion or luxury company
Teaching methods employed
Classes are held in person or online and are structured on the basis of group work, face-to-face teaching, lectures, etc.
Assessment methods
Oral and written assessments, continuous assessment, evaluation during project phases.
Certification type
The award of the Fashion Marketing and Product Development Manager certification. Level 7 (equiv. to Bac+5) is conditional upon validation of all the skill sets.
RNCP “Fashion Marketing and Product Development Manager ” Level 7 (equiv. to Bac+5) issued by Mode Estate – professional certification registered with the RNCP (National Directory of Professional Certifications) by decision of France Compétences on 24/11/2021 (RNCP 36047).
A verified set of skills is acquired over 5 years.
No pathway/No transfer
Result indicators
- Drop-out rate: N/A (1st class graduates in 2024)
- Attendance rate for certification tests: N/A (1st class graduates in 2024)
- Certification attainment rate: N/A (1st class graduates in 2024)
- Further study rate: N/A (1st class graduates in 2024)
- Rate of entry into employment after 6 months: N/A (1st class graduates in 2024)
- Rate of entry into a profession in line with certification after 6 months: N/A (1st class graduates in 2024)
- Value added by the establishment: N/A (1st class graduates in 2024)
Accessibility
You may be interested in the possibility of enrolling on one of our programs.
Contact us so that we can provide you with all the information and advice you need: accessibilite@ifaparis.com.
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