MBA Fashion and Luxury Marketing

The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.

6-month internship or cooperative education (French programs only)

Advanced Marketing & merchandising

The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

• Strategic planning
• Distribution
• Innovative client experience
• Sensory marketing
• Branding

The fashion industry

The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

• Planning
• Finance
• Advanced strategies
• Intellectual property
• Corporate law

Fashion’s Environment

This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

• E-commerce
• Intercultural fashion
• Sustainable sourcing
• Managing a “fashion faux pas”

Two options from:

Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

• MBA Fashion and Luxury Marketing
• Media and image production
• Fashion and eco-responsibility
• Entrepreneurship and innovation
• Fashion design workshop

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

The Fashion and Luxury specialisation is designed for students who want to take on the sector's structural challenges. At the end of year 2, students are able to navigate between the exclusive communication channels specific to luxury and the widely used social networks and master innovative marketing tools up to and including the metaverse.

6-month internship or cooperative education (French programs only)

Advanced Marketing & Merchandising

This module grouping is building up on the competencies and skills acquired in Year 1. Students will be exposed to a variety of creative and data driven business modules. A large component of themes deals with the notion of Fashion and Luxury as components of influence.

• Collection development
• Event Management
• Fashion Metaverse
• Marketing through Influence
• Public relations
• Events

Business of Fashion & Luxury

In this business-focused module grouping, students will benefit from a deep insight into strategies that structure the evolution of the Fashion and Luxury industries. Understanding what lies behind Merges and Acquisitions, Franchising and Licensing as well as Expansion tactics into Emerging markets are themes that will be covered in this section.

• Franchising & Licensing Strategies
• M&A in the Luxury Industry
• Risk Strategy in Emerging Markets

Fashion & Luxury Environments

Fashion and Luxury are made out of diverse segments. Understanding this heterogeneity is key to build a differentiating perspective and create future leaders that will break pre-conceived ideas. Students will engage in a dialogue to understand the tenets of haute couture, to deconstruct fast fashion or to analyze experiential luxury in the fields of hospitality, gastronomy and jewelry.

• Haute couture
• Deconstructing Fast Fashion
• Showroom Planning
• Luxury Watchmaking & Jewelry
• Luxury hospitality
• Gastronomy & Oenology

Capstone

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture in the fashion and luxury industries.

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Prerequisites:

• Bachelor graduate
• Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
  • English teaching language: an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
  • French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French.
• Significant professional experience in related fields preferred, but not required (internships are considered).

Required documentation:

• Resume
• Motivation letter
• Passport photo
• Passport copy for non-EU applicants and ID copy for EU applicants
• Language proficiency certificate
• Bachelor or higher diploma & transcript

For more information about the application process, please visit our How to apply page.