MBA Fashion Image & Media Production

The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.

6-month internship or cooperative education (French programs only)

Advanced Marketing & merchandising

The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

• Strategic planning
• Distribution
• Innovative client experience
• Sensory marketing
• Branding

The fashion industry

The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

• Planning
• Finance
• Advanced strategies
• Intellectual property
• Corporate law

Fashion’s Environment

This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

• E-commerce
• Intercultural fashion
• Sustainable sourcing
• Managing a “fashion faux pas”

Two options from:

Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

• MBA Fashion and Luxury Marketing
• Media and image production
• Fashion and eco-responsibility
• Entrepreneurship and innovation
• Fashion design workshop

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Fashion media shape society and influence one's self-image as readers flick through the glossy pages of magazines or the stylish photos on social networks. This program embraces the glamour of producing fashion content (fashion weeks, photo shoots, models, etc.). At the same time, the program invites each student to think about the content they produce and distribute and the impact it has.

6-month internship or cooperative education (French programs only)

Content

The Content module grouping is designed to immerse students in the art and science of developping compelling fashion content. Students will learn how to conceptualize, create, and distribute engaging content across various platforms, leveraging the latest technologies and trends in the fashion industry. The curriculum emphasizes creativity, technical skills, and strategic thinking, preparing students to craft powerful narratives that resonate with diverse audiences and drive brand success in the competitive world of fashion media.

• Media planning
• Editorial Calendar Building
• AI Powered Copy Writing
• Fashion Metaverse
• Marketing through Influence
• Public relations

Image

The Image module grouping focuses on the intersection of fashion, media, and cutting-edge technology. This series of modules covers key areas such as fashion photography, video production, and the innovative use of virtual reality (VR) and augmented reality (AR) in media. The module grouping emphasizes practical skills and creative strategies for producing high-impact visual content, utilizing the latest technological advancements to enhance brand narratives and consumer engagement.

• Fashion photography
• The Shoot
• Videos and moving images
• VR (Virtual Reality) & AR (Augmented Reality)

Production

The Production module grouping provides a comprehensive exploration of creating impactful fashion visuals across various media. Focusing on digital layout, students will learn advanced techniques in graphic design for digital platforms. The module on fashion movie production covers the entire process of creating a fashion film, from conceptualization and scriptwriting to filming and post-production. The magazine production module teaches students the intricacies of editorial design, content creation, and publication management.

• Digital Layout
• Magazine project
• Fashion Movie

Capstone

In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture. Students are expected to develop creative and artistic artifacts as tangible outputs.

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

Prerequisites:

• Bachelor graduate
• Depending on the chosen teaching language (English or French), non-native speakers should provide a language proficiency score:
  • English teaching language: an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
  • French teaching language: a TCF score of B2 or equivalent. Alternatively, a proof of previous education in French.
• Significant professional experience in related fields preferred, but not required (internships are considered).

Required documentation:

• Resume
• Motivation letter
• Passport photo
• Passport copy for non-EU applicants and ID copy for EU applicants
• Language proficiency certificate
• Bachelor or higher diploma & transcript

For more information about the application process, please visit our How to apply page.