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MBA Fashion Marketing & Management
- Available in: Paris, Istanbul and online
- Language: Full French or Full English
- Duration: 2 years
- Cooperative Education: Postgraduate
- ECTS: 120
Postgraduate Program in Fashion Marketing & Management at IFA Paris Fashion School is open to both students and professionals wishing to return to their studies.
Postgraduate Programs are open to students who have completed their Bachelor's degree at IFA Paris and to students from other fashion schools or even those who have completed other equivalent master's or undergraduate studies (business schools, communication schools, etc.). For professionals and students alike, Postgraduate programs enable students to develop their managerial skills and access positions of responsibility within companies. It also enables them to develop an area of specialisation in their chosen field, thereby lending their studies a unique and competitive edge when it comes to the job market.
Postgraduate - Year 1
The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.
During this year, they further develop their understanding of the various codes and challenges of the fashion sector thanks to excellent teaching focused on corporate strategy and management: business models, image management, impact management, international trade, innovative marketing and digital transformation, intercultural HR management, focusing more specifically on diversity and inclusion.
Year 1 enables students to tailor the curriculum to their own objectives thanks to an innovative structure that allows them to choose several electives. This allows them to further define their career plans and work towards their specialisation in year 2.
Teachings
Marketing & merchandising
- Strategic planning
- Distribution
- Innovative client experience
- Sensory marketing
- Branding
The fashion industry
- Planning
- Finance
- Advanced strategies
- Intellectual property
- Corporate law
Fashion and the environment
- E-commerce
- Intercultural fashion
- Sustainable sourcing
- Managing a “fashion faux pas”
Two options from:
- MBA Fashion and Luxury Marketing
- Media and image production
- Fashion and eco-responsibility
- Entrepreneurship and innovation
- Fashion design workshop
Possible internship
6-month internship or cooperative education
Fourth-year highlights
- Customising of the curriculum: The choice of two electives
- Crisis communication management project: The “Fashion faux-pas ” in collaboration with students following the Fashion Design Postgraduate Program
- Operational consulting project with a global fashion brand focusing on innovating the customer experience.
- Development of an international solidarity project with the UN's IOM (International Organisation for Migrants)
- Intercultural Fashion Advocacy Project : Understanding fashion as a tool for diplomatic relations
Year 2 ofFashion and Luxury Marketing
Luxury is one of the most demanding and versatile sectors. It stands today at a crossroads, no longer dictated by its ancestral codes. Luxury companies are looking for managers capable of creating synergies and building bridges between different worlds, different disciplines and different audiences.
Year 2 MBA Fashion Image and Media Production
This program is geared towards students who want to bring fashion to life through its media, imagery and iconography. The specialisation provides training in both content creation and production. The program brings together both the Business and Creation fields of study, enabling each student to develop a set of complementary skills.
Year 2 MBA Sustainable Fashion – Business Major
Eco-responsibility and societal impact are taught across all IFA Paris courses. At this stage of the program, students know that it is crucial for a fashion brand to demonstrate eco-efficiency to certification bodies and the general public and to have their products labelled and certified with an eco-label.
Year 2 MBA Fashion Entrepreneurship – Tech Major
This part-time program is designed for students who are planning to set up their own business. Designed and developed in partnership with Beyond Form, a venture studio specialising in the fashion sector, the program is designed to help students develop their concept and value proposal, search for financing, create a business model and find their first clients.
Teaching objectives
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage the team involved in setting up a fashion or luxury company
Prerequisites:
- Year 1: Hold a Bachelor in Fashion Design and work experience in the fashion industry
- Year 2: Hold a Bachelor in Fashion Design, 60 ECTS credits (or equivalent) in a postgraduate fashion designing program plus work experience in the fashion industry
Course duration
The Fashion Marketing and Product Development Manager course consists of a two-year cooperative education, with +/- 504 hours per year.
Classes are held in person or online and take the form of group work, face-to-face teaching, conferences, and more.
Operational objectives/Target skills
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage a team as part of the development of a fashion or luxury company
Teaching methods employed
Classes are held in person or online and are structured on the basis of group work, face-to-face teaching, lectures, etc.
Assessment methods
Oral and written assessments, continuous assessment, evaluation during project phases.
Validation of the program
Successful completion of the program depends on validating the targeted skills.
No pathway/No transfer
Result indicators
- Drop-out rate: N/A (1st class graduates in 2024)
- Attendance rate for certification tests: N/A (1st class graduates in 2024)
- Certification attainment rate: N/A (1st class graduates in 2024)
- Further study rate: N/A (1st class graduates in 2024)
- Rate of entry into employment after 6 months: N/A (1st class graduates in 2024)
- Rate of entry into a profession in line with certification after 6 months: N/A (1st class graduates in 2024)
- Value added by the establishment: N/A (1st class graduates in 2024)
Accessibility
You may be interested in the possibility of enrolling on one of our programs.
Contact us so that we can provide you with all the information and advice you need: accessibilite@ifaparis.com.
