VEJA Collection
Sofia Alippio
Bachelor Fashion Design 3
With the use of sustainable materials, this collection presents 5 sneaker designs influenced by the Olympics 2024 in Paris, aimed at a youthful bohemian clientele. The vibrnad highlights contrasted with neutral colours, along with the classic but chic silhouette of the sneakers create a warm- summer-day feel.
- Design 1 : Casual, low-cut sneaker consisting of a recycled rubber sole, Mylo leather and recycled cotton woven shoelaces. The sneaker has a dark blue, die-cut V logo on both sides and a printed black-and-white photo on the outer side of each.
- Design 2 : Classic, casual slip-on sneaker, consisting of two elastic pieces, a vulcanized sole and an organic cotton canvas.The sneaker has a green, die-cut V logo on both sides and a printed black-and-white photo on the lateral side of each shoe. The midsole is a decorated with a green line all around it, and it has a repeated logo pattern on the front in a space grey.
- Design 3 : Casual, high-top sneaker consisting of a reycled rubber sole, a black organic cotton canvas, and black glat cotton shoelaces. The sneaker has a white, die-cut V logo on both sides and a printed black-and-white photo on the lateral side of each. The upper back midsole has the Veja logo all over in the coulours of the Olympics hoops.
- Design 4 : Casual, low-cut sneaker consisting ot a hemp fabric sole, beige hemp fabric, canvas, black Mylo leather and recycled cotton shoelaces. The sneaker has a yellow, die-cut V logo on both sides and a printed black-and-white photo on the lateral side of each. The shoe is decorated with frayed edges and tellow eyelets for a pop of colour.
- Design 5: Casual, low-cut sneaker with a lightweight CM EVA midsole, a recycled rubber outsole, Mylo leather, and recycled cotton shoelaces. The sneaker has a red die-cut V logo on both sides and a printed black-and-white photo on the lateral side of each.
All sneaker designs have a recycled rubber outsole, whether it is directly cut and moulded from the car tire, or part of loft over rubber which is then granulated and put into the already existing Veja sole mould. They all also have the same white insoles with the Veja logo, made from organic cotton.