Fashion Marketing & Management Programs

IFA Paris’ Bachelor Fashion Marketing & Management offers an exciting immersion into the world of fashion management. Designed for fashion enthusiasts who seek a unique blend of creativity and business, this program offers in-depth training in fields of merchandising, brand management or communication, combined with a strategic understanding of market trends and consumer behaviors. Beyond traditional business curriculum, students will gain a deep appreciation for the fashion industry and its nuances.
Whether you aspire to become an innovative marketing manager, a renowned brand manager, or a recognized entrepreneur in the fashion industry, IFA Paris’ Bachelor in Fashion Marketing & Management will provide you with a wide skill set mixing creativity and business, the indispensable combination to achieve your professional ambitions in the fashion industry.

Our specialized two-year MBA programs are designed to elevate your fashion career to new heights. You’ll deepen your understanding of the business side of fashion, hone your skills in marketing, management, and innovation while becoming an expert in one of our exciting specializations, each offering unique insights into the fashion industry:

• MBA Fashion and Luxury Marketing: Delve into the world of luxury brands and learn how to craft compelling marketing strategies. You’ll acquire expertise in high-end market segmentation, luxury brand development, analyzing consumer purchasing behavior, and negotiating with strategic partners.
• MBA Fashion Image and Media Production: Master the art of visual storytelling and create impactful fashion campaigns. You’ll learn to develop coherent visual content strategies, use professional photo and video editing software, create effective advertising campaigns across various channels, and manage production teams and budgets.
• MBA Sustainable Fashion – Business Major: Become a leader in sustainable fashion by learning how to balance business goals with environmental and social responsibility. You’ll develop skills in assessing product environmental impact, obtaining eco-friendly certifications, managing sustainable supply chains, and developing effective CSR communication strategies.
• MBA Fashion Entrepreneurship – Tech Major: Unleash your entrepreneurial spirit and harness the power of technology to revolutionize the fashion industry. You’ll learn to develop business plans for fashion startups, utilize emerging technologies like AI, augmented reality, and blockchain, create digital fashion brands, raise funds and manage a growing business.

With our expert faculty and hands-on approach, you’ll gain the skills and knowledge needed to succeed in today’s dynamic fashion landscape.