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Trend Forecaster
Trend Forecasters spark brand innovation, translating global trends into tomorrow's must-haves. They act as detectives, scouring the world for cultural shifts, social movements, and emerging technologies that might influence fashion.
Main tasks
A Trend Forecaster's key responsibilities include:
- Global Trend Scouting: Utilize various methods like fashion shows, social media analysis, and consumer research to identify emerging trends across the globe.
- Translating Trends into Actionable Insights: Develop trend reports, mood boards, and color palettes to guide purchasing decisions, product development, and marketing strategies for brands.
- Collaborating with Creative Teams: Work closely with designers and product development teams to integrate identified trends into new collections and product lines.
- Idea Generation & Innovation: Participate in brainstorming sessions and utilize trend knowledge to spark innovation and generate fresh design concepts.
- Strategic Consulting: Provide expert advice to internal teams, customers, and brands on navigating upcoming trends and optimizing product offerings.
- Knowledge Sharing: Train internal teams on trend forecasting methodologies and the implications of current and future trends.
Required qualities
To excel as a Trend Forecaster, cultivate these essential qualities:
- Global Awareness & Cultural Acuity: A deep understanding of global cultures, social movements, and how they influence fashion trends.
- Analytical Thinking & Trend Spotting: The ability to analyze vast amounts of data (fashion shows, consumer reports, social media) to identify emerging trends and predict their future impact.
- Strong Communication & Storytelling: The ability to translate complex trend data into clear, concise, and visually compelling reports and presentations.
- Commercial Awareness & Business Acumen: Understanding the market context and translating trends into actionable insights that inform business decisions and product development strategies.
Why choose IFA Paris?
IFA Paris' Bachelor Fashion Design program cultivates your innate ability to predict the next big thing. Develop a keen eye for spotting emerging trends, from street style to cultural shifts. Master the art of translating these insights into actionable trends reports and presentations. Our program equips you with industry-standard research tools like WGSN to analyze consumer behavior and market data. Gain hands-on experience through real-life industry projects and internships with renowned fashion brands, where you'll collaborate with design and marketing teams to identify and implement trend strategies. Graduate with a comprehensive understanding of the fashion landscape, enabling you to shape the future of fashion as a sought-after Trend Forecaster.