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Fashion Product Manager
The Product Visionary: Fashion Product Manager. These strategic orchestrators translate trends and market insights into must-have merchandise. They collaborate with designers, manage product lifecycles, and ensure every product aligns with brand identity and profitability.
Main tasks
Key Responsibilities of a Fashion Product Manager:
- Develop & Manage Product Lines: Collaborate with designers to develop new products, manage product lifecycles, and ensure a cohesive and balanced product range.
- Market Analysis & Product Planning: Analyze market trends, competitor offerings, and customer feedback to inform product development and pricing strategies.
- Sourcing & Quality Control: Assist in selecting qualified vendors and manufacturers, define product specifications (materials, colors, sizes), and ensure quality control throughout production.
- Product Performance & Profitability: Monitor and analyze existing product performance, identify sales trends, and optimize pricing to maximize profitability.
- Marketing & Communication: Collaborate with marketing teams to develop marketing materials and campaigns that effectively position products to the target audience.
Required qualities
Essential Qualities for a Fashion Product Manager:
- Fashion Industry Knowledge & Trend Analysis: Possess a deep understanding of fashion trends, target markets, and competitor strategies. Analyze market data and customer feedback to inform product development and pricing decisions.
- Commercial Acumen & Profitability Focus: Develop a strong understanding of pricing strategies, costing, and profitability. Ensure product lines contribute to the brand's overall financial goals.
- Collaboration & Leadership: Effectively lead and collaborate with cross-functional teams (design, marketing, sourcing) to bring products to market on time and within budget.
- Project Management & Organizational Skills: Create and manage product roadmaps, prioritize tasks effectively, and ensure all project phases are completed efficiently.
- Data-Driven Decision Making & Analytical Mind: Analyze market trends, sales data, and product performance metrics to make data-driven decisions that optimize product lines.
Why choose IFA Paris?
IFA Paris offers multiple pathways to becoming a Product Manager in the fashion industry. Our Bachelor Fashion Marketing & Management program provides a strong foundation, while our MBA programs in Fashion & Luxury Marketing or Sustainable Fashion Management offer advanced specialization. Regardless of your chosen path, you’ll develop a deep understanding of consumer behavior, market trends, and product lifecycle management. Master the art of translating consumer insights into commercially successful products. Hone your leadership, communication, and negotiation abilities to collaborate effectively with cross-functional teams. Gain hands-on experience through internships and industry projects, developing a global perspective on the fashion industry. Graduate with the strategic thinking, commercial acumen, and product knowledge to drive product innovation and fashion brands’ success.