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E-commerce Manager
The digital sales strategist: E-commerce Manager. These data-driven professionals drive online growth by optimizing website performance, executing marketing campaigns, and ensuring a seamless customer journey. They are the architects of a fashion brand's digital success.
Main tasks
Key Responsibilities of an E-commerce Manager:
- Develop and Execute E-commerce Strategy: Create and implement a comprehensive e-commerce strategy aligned with overall business goals, including customer acquisition, retention, and revenue growth.
- Manage E-commerce Platform: Oversee the website's design, user experience, and functionality to optimize conversions and customer satisfaction.
- Drive Online Sales and Revenue: Develop and execute integrated marketing and SEO strategies to boost online visibility, drive traffic, and increase sales. This includes managing paid advertising campaigns, promotions, and merchandising while optimizing website content and structure for search engines.
- Data Analysis and Optimization: Analyze website traffic, sales data, and customer behavior to identify trends, optimize product assortment, and enhance the customer journey.
- Inventory Management: Collaborate with supply chain to ensure optimal inventory levels, minimize stockouts, and maximize sales opportunities.
Required qualities
Essential Qualities for a Fashion E-commerce Manager:
- Digital Savvy and Tech Affinity: A strong understanding of e-commerce platforms, digital marketing channels, and emerging technologies.
- Fashion Expertise and Trend Awareness: A deep knowledge of the fashion industry, trends, and customer preferences.
- Analytical and Data-Driven Mindset: Proficiency in data analysis tools to track performance metrics and make data-driven decisions.
- Customer Centricity: A focus on understanding customer needs and preferences to enhance the online shopping experience.
- Business Acumen: A strong understanding of e-commerce business models, profitability, and revenue generation.
Why choose IFA Paris?
IFA Paris’ Bachelor Fashion Marketing & Management program, complemented by professional experience or an MBA in Fashion & Luxury Marketing or Sustainable Fashion Management, equips you to become a strategic E-commerce Manager. Develop a deep understanding of consumer behavior, digital marketing, and e-commerce platforms. Master the art of translating business objectives into effective online strategies. Our programs equip you with data-driven decision-making skills and expertise in SEO, and PPC advertising. Hone your project management and analytical abilities to drive online sales and customer acquisition. Gain hands-on experience through internships and industry projects, developing a global perspective on e-commerce trends. Graduate with the digital acumen, strategic thinking, and business acumen to lead successful e-commerce operations for fashion brands.