MBA Fashion Entrepreneurship – Tech Major

The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.

6-month internship or cooperative education (French programs only)

Advanced Marketing & merchandising

The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.

• Strategic planning
• Distribution
• Innovative client experience
• Sensory marketing
• Branding

The fashion industry

The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.

• Planning
• Finance
• Advanced strategies
• Intellectual property
• Corporate law

Fashion’s Environment

This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.

• E-commerce
• Intercultural fashion
• Sustainable sourcing
• Managing a “fashion faux pas”

Two options from:

Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.

• MBA Fashion and Luxury Marketing
• Media and image production
• Fashion and eco-responsibility
• Entrepreneurship and innovation
• Fashion design workshop

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.

The program is also aimed at students who have a genuine passion for innovation and who see tech as an essential element in the restructuring of the fashion industry. Throughout the course, students are encouraged to adopt a scientific, practical and iterative experimentation strategy in their approach to tech and innovation.

6-month internship or cooperative education (French programs only)

Conceptualization

The conceptualization module grouping is designed to equip students with the essential skills to innovate and lead in the intersection of fashion and technology. The topics cover comprehensive market research techniques tailored to the fashion tech industry, enabling students to identify emerging trends and consumer needs. Students will learn to develop Minimum Viable Products (MVP) and conduct effective beta testing to iterate and refine tech-driven fashion solutions.

• Market research
• Beta-testing

Startup development

This module grouping focuses on developing successful startup business The topics cover essential aspects of entrepreneurship by anchoring them in relevant legal frameworks. There is an emphasis on lean startup methodologies, funding strategies, and scaling operations.

• Business Model
• Fundraising strategies
• Lobbying strategies
• Legal Environment Applied to Startups

Marketing

In this module grouping, students will explore cutting-edge promotional tactics, including digital marketing, influencer partnerships, and immersive experiences. The curriculum emphasizes the integration of technology and data analytics to optimize marketing efforts, ensuring that graduates can effectively navigate and influence the rapidly evolving fashion tech landscape.

• AI Powered Forecasts
• Fashion Metaverse
• Marketing through Influence
• Public relations

Lab Experimentation

The Lab Experimentation module grouping is a hands-on, innovative course designed to bridge technology and fashion. This module focuses on the application of cutting-edge technologies such as 3D printing, wearable tech, smart textiles, and augmented reality in fashion. Students will engage in experimental projects, prototyping, and real-time testing of tech-integrated fashion solutions. Through collaborative lab sessions, they will learn to harness technological advancements to create innovative fashion products and experiences. This module aims to foster creativity, technical proficiency, and a forward-thinking approach, preparing students to lead and innovate at the intersection of fashion and technology.

During this module, students will be invited to work in our New Technologies Laboratory Foundry.

StartUp Challenge

The Startup Challenge is a dynamic and practical experience designed to immerse students in the entrepreneurial world of fashion technology. Participants develop and refine their startup concepts, learning to articulate their ideas effectively to potential investors and stakeholders. Through workshops, mentoring sessions, and mock pitches, students gain invaluable insights into the startup ecosystem, honing their presentation skills and business acumen.

• The Art of the Pitch
• Startup Project

Fashion Lab

The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.