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MBA Fashion Image & Media Production
- Available in Paris and Istanbul (in-person and online)
- Language: Full French or Full English
- Duration: 2 years
- Cooperative Education: French Language Only
- 120 ECTS
- Next intake September 2025
Fashion media profoundly shapes societal norms and individual self-perception, as seen in glossy magazines and stylized social media content. Building on a general fashion foundation, our MBA Fashion Image & Media Production program delves into the world of fashion content creation. While embracing the glamour, we also encourage students to think critically about the impact of their work and to develop a socially conscious approach to fashion communication.
Learning Objectives
- Master Strategic Fashion Media Production: Students will develop the ability to create compelling fashion imagery and media content, utilizing advanced techniques in photography, videography, and digital editing to craft visually powerful narratives that align with brand identity and target market goals.
- Lead Cutting-Edge Fashion Marketing Campaigns: Students will learn to conceptualize, design, and execute cutting-edge marketing campaigns that effectively integrate fashion imagery, media production, and storytelling, leveraging multimedia platforms to enhance brand visibility and engagement in a global marketplace.
- Integrate Business Acumen with Creative Production: Students will gain a deep understanding of the intersection between creative media production and business strategy, learning to manage budgets, resources, and teams while ensuring that fashion image and media initiatives contribute to the overall growth and profitability of fashion brands.
- Navigate the Evolving Digital Fashion Landscape: Students will develop the skills to stay ahead of industry trends by mastering emerging digital technologies, social media platforms, and content distribution channels, enabling them to produce and manage fashion media that resonates with contemporary audiences and drives brand success in a rapidly changing digital environment.
Postgraduate - Year 1
The aim of year 1 is to prepare students who study fashion management and marketing for the responsibilities they will have to take on in management positions within companies.
6-month internship or cooperative education (French programs only)
Fourth-year highlights
- Customising of the curriculum: The choice of two electives
- Crisis communication management project: The “Fashion faux-pas ” in collaboration with students following the Fashion Design Postgraduate Program
- Operational consulting project with a global fashion brand focusing on innovating the customer experience.
- Development of an international solidarity project with the UN's IOM (International Organisation for Migrants)
- Intercultural Fashion Advocacy Project : Understanding fashion as a tool for diplomatic relations
Advanced Marketing & merchandising
The advanced marketing and merchandising module groupings is designed to equip students with cutting-edge knowledge and skills to excel in today’s dynamic fashion marketplace. These modules delve into sophisticated marketing strategies, consumer behavior analysis and the integration of data analytics to inform decision-making. Students will explore advanced topics such as brand management, global marketing trends, and omnichannel retail strategies.
- Strategic planning
- Distribution
- Innovative client experience
- Sensory marketing
- Branding
The fashion industry
The Business of Fashion modules offer an in-depth exploration of the fashion industry from a business perspective. These modules cover essential topics such as intellectual property and corporate law as well as a variety of subjects related with the development of business models. Through case studies, industry projects, and expert lectures, students will develop the strategic thinking and practical skills needed to thrive in the fast-paced and ever-evolving fashion business landscape.
- Planning
- Finance
- Advanced strategies
- Intellectual property
- Corporate law
Fashion’s Environment
This module grouping looks at fashion with the prism of diversity and inclusivity. It prepares our students to address the future needs of a competitive fashion industry, whether it is the optimization of the supply chain through a sustainable perspective, the implementation of cutting-edge tech processes for digital retail or the consideration of contemporary fashion phenomena.
- E-commerce
- Intercultural fashion
- Sustainable sourcing
- Managing a “fashion faux pas”
Two options from:
Students will get to pick 2 electives out of 6 available. Each of them gives a taste of what the 5th year specializations will encompass. Such a structure provides an opportunity for full customization of the learning experience.
- MBA Fashion and Luxury Marketing
- Media and image production
- Fashion and eco-responsibility
- Entrepreneurship and innovation
- Fashion design workshop
Fashion Lab
The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.
Postgraduate - Year 2
Fashion media shape society and influence one's self-image as readers flick through the glossy pages of magazines or the stylish photos on social networks. This program embraces the glamour of producing fashion content (fashion weeks, photo shoots, models, etc.). At the same time, the program invites each student to think about the content they produce and distribute and the impact it has.
6-month internship or cooperative education (French programs only)
Second-year highlights
- Production of a wide range of digital content, including videos, photos, and written articles
- Editorial direction of the magazine « We Made »
- Cross-pollination
- Exploration of the metaverse and augmented reality
- Capstone project offering complete creative freedom to explore any media format (e.g., art installations, virtual reality experiences, films, exhibitions, or magazines)
Content
The Content module grouping is designed to immerse students in the art and science of developping compelling fashion content. Students will learn how to conceptualize, create, and distribute engaging content across various platforms, leveraging the latest technologies and trends in the fashion industry. The curriculum emphasizes creativity, technical skills, and strategic thinking, preparing students to craft powerful narratives that resonate with diverse audiences and drive brand success in the competitive world of fashion media.
- Media planning
- Editorial Calendar Building
- AI Powered Copy Writing
- Fashion Metaverse
- Marketing through Influence
- Public relations
Image
The Image module grouping focuses on the intersection of fashion, media, and cutting-edge technology. This series of modules covers key areas such as fashion photography, video production, and the innovative use of virtual reality (VR) and augmented reality (AR) in media. The module grouping emphasizes practical skills and creative strategies for producing high-impact visual content, utilizing the latest technological advancements to enhance brand narratives and consumer engagement.
- Fashion photography
- The Shoot
- Videos and moving images
- VR (Virtual Reality) & AR (Augmented Reality)
Production
The Production module grouping provides a comprehensive exploration of creating impactful fashion visuals across various media. Focusing on digital layout, students will learn advanced techniques in graphic design for digital platforms. The module on fashion movie production covers the entire process of creating a fashion film, from conceptualization and scriptwriting to filming and post-production. The magazine production module teaches students the intricacies of editorial design, content creation, and publication management.
- Digital Layout
- Magazine project
- Fashion Movie
Capstone
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture. Students are expected to develop creative and artistic artifacts as tangible outputs.
Fashion Lab
The Fashion Lab module grouping is handled by the Direction of Corporate Relations of IFA Paris. Through a variety of practical workshops, students will get the opportunity to be involved in real-life case studies provided by partner brands. They will also have the opportunity to work on their professional profile through customized coaching sessions to ensure they can secure a 6-month internship.
Program Compliance Data
Result indicators
- Drop-out rate: N/A (1st class graduates in 2024)
- Attendance rate for certification tests: N/A (1st class graduates in 2024)
- Certification attainment rate: N/A (1st class graduates in 2024)
- Further study rate: N/A (1st class graduates in 2024)
- Rate of entry into employment after 6 months: N/A (1st class graduates in 2024)
- Rate of entry into a profession in line with certification after 6 months: N/A (1st class graduates in 2024)
- Value added by the establishment: N/A (1st class graduates in 2024)
Prerequisites:
- Year 1: Hold a Bachelor in Fashion Design and work experience in the fashion industry
- Year 2: Hold a Bachelor in Fashion Design, 60 ECTS credits (or equivalent) in a postgraduate fashion designing program plus work experience in the fashion industry
Course duration
The Fashion Marketing and Product Development Manager course consists of a two-year cooperative education, with +/- 504 hours per year.
Classes are held in person or online and take the form of group work, face-to-face teaching, conferences, and more.
Operational objectives/Target skills
- To analyse trends and strategies in the fashion and luxury market as part of the development of a brand or concept
- To create a comprehensive fashion or luxury brand or concept, including the analysis of the competition and image strategy
- To define a marketing strategy for a fashion or luxury brand or concept
- To develop communication and digital marketing strategies designed to promote a fashion or luxury brand or concept
- To devise a distribution strategy aimed at rolling out the fashion or luxury brand or concept across its territories and markets, online, off-line and phygitally
- To manage a team as part of the development of a fashion or luxury company
Teaching methods employed
Classes are held in person or online and are structured on the basis of group work, face-to-face teaching, lectures, etc.
Assessment methods
Oral and written assessments, continuous assessment, evaluation during project phases.
Certification type
The award of the Fashion Marketing and Product Development Manager certification. Level 7 (equiv. to Bac+5) is conditional upon validation of all the skill sets.
RNCP “Fashion Marketing and Product Development Manager ” Level 7 (equiv. to Bac+5) issued by Mode Estate – professional certification registered with the RNCP (National Directory of Professional Certifications) by decision of France Compétences on 24/11/2021 (RNCP 36047).
A verified set of skills is acquired over 5 years.
No pathway/No transfer
Accessibility
You may be interested in the possibility of enrolling on one of our programs.
Contact us so that we can provide you with all the information and advice you need: accessibilite@ifaparis.com.
